The ‘Betty White Challenge’ on social media raises nearly $13M for animal shelters

The ‘Betty White Challenge’ social media raises nearly $13M for animal shelters.
The ‘Betty White Challenge’ social media raises nearly $13M for animal shelters. Source: Variety via AP.

Though she may have passed at the age of 99, Betty White’s legacy lives on. Best known for her prolific acting career, Betty White, was also a lifelong animal lover and advocate for animal rights.

A viral fundraiser created shortly after her death, #BettyWhiteChallenge, encouraged donations to animal shelters and rescue operations.

On what would have been Betty White’s 100th birthday roughly $900,000 was donated by 26,000 people.

Overall, the campaign has gathered $12.7 million from nearly 400,000 through Facebook and Instagram. The influx of funds will help animal shelters and rescue organizations care for animals and find them loving homes.

Betty White was a high-profile supporter of the Greater Los Angeles Zoo Association, the nonprofit branch of the Los Angeles Zoo. Her involvement began when the zoo opened in 1996. She was later appointed a trustee in 1974 and even celebrated her 90th birthday at the zoo.

Her work in animal advocacy was not limited to the L.A. Zoo. From 1971-2013 she served as a trustee for the Morris Animal foundation. In response to the Deepwater Horizon oil spill, she provided the funding to establish the Betty White Wildlife Fund. She sponsored over 30 animal health studies on the organization’s behalf.

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